Tea, an essential drink for a healthy profit
What commercial and organizational solutions can be developed for a tea brand that is extremely well known on the market but which has been completely unprofitable for almost a decade? With how much effort can you implement them and how long would it take to do this? After how long since
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From food services to modern retail
Working hypotheses Well-known international brand Existing product in food services in retail (1 SKU for 1 portion of 1 million pieces sold/month) 10% profitability margin Solution 1 SKU listed Format adapted for modern retail (pack of 20 portions) 8 retailers Duration of the project
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FMCG food brand turnaround
Working hypotheses A brand in difficulty, struggling in an extremely diversified category Options considered: private brand, partnership for strategic investments or exit from the market Negative profit Only 1/3 of the production capabilities are used The Solution Defining the strategy of route-to-market Extension in
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