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Antifragility in retail – category management
About category management in a reality of change.
Background and trends
Can we still talk about a clear buying journey today? Or is everything ambiguous? How much does the change mean from a shopper and consumer perspective? The change seems big enough to require adjusting and revisiting every touchpoint for businesses.
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Capabilities

Delivered projects with a business impact of over €1 billion
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Services for top management teams

We support CEOs and boards of directors in developing and implementing strategic initiatives that enable sustainable growth.

Commercial consultancy

Our role is to help leaders in all industries bring to life a coherent business framework, be it products or services.

10x Growth

We transform businesses by incorporating disruptive thinking and methods into both strategy and operations.

How can we help you?

6 unique items

Team consisting of ex top management professionals

Combined experience of over 100 years

Over 1 billion EUR business impact

Cross industries and cross geographies expertise

Global strategies, adapted locally

Disruptive approaches for challenging contexts

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