From food services to modern retail
Working assumptions
- Well known international brand
- Existing product in retail food services (1 SKU for 1 portion of 1 million units sold/month)
- 10% profit margin
The solution
- 1 SKU listed
- Format adapted for modern retail (pack of 20 portions)
- 8 retailers
- Project duration – 6 months
Our contribution
- Identifying & Quantifying the Opportunity
- Listing & Distribution Strategy
- Defining the Product Format
- Promotion concept
- The concept of communication
- Supply chain
- Execution
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