A three-phase strategic framework for developing brands. Identifying and addressing consumer behavior changes needed to increase brand presence.
Development of marketing plans that strengthen brand equity and drive profitable sales growth: annual calendar, annual communication plan, annual goals and KPIs
Organizing and optimizing a brand's product range to motivate consumer interest and provide guidelines for product innovation
Building the capacity of the marketing team on key competencies
Applied tools and templates to increase team productivity and capabilities
A structured approach to budgeting that aligns marketing goals with financial goals
Covering for a short period of time the lack of a senior marketing role within the organization (management transition, maternity roles or special projects)
EN 
RO