We start with the Rethink phase where we use the Business Canvas to rethink the business model and analyze partnerships from vertical and horizontal angles.
Then we move to Rework where we act as an extended team to build the Strategic Approach, Strategic Planning and define the opportunities and Investment Structures needed to execute them.
Together we then implement – from strategy to action plan and beyond, we implement management dashboards, management routines and operationalize all the tools, processes and procedures to achieve our shared goal of 10x growth.
In the past, companies had 2 options – either opt for an umbrella brand that holds all product brands or sub-brands together, or highlight the flagship brand and keep a fairly low profile on the company brand itself.
With the increased curiosity and research of customers themselves, companies now face challenges in positioning and communicating both old and newly acquired brands, new geographies or even manufacturing processes (Think “Designed in California ” from Apple, which reorients the consumer from the product to the company).
With a background that spans all potential brand combinations and portfolios, we bring clarity to establishing profit pools and long-term perspectives capable of fueling profit growth and providing transparency, understanding and a sense of affiliation with consumers.
We have solid knowledge in designing trade marketing strategies and comparing competitive advantages that are proven to create critical points that increase both brand strength and margin.
The digital age means that companies operate with billions of data inputs, have automated operations and create remarkable digital experiences for customers.
While this brings unprecedented advantages, it also creates unprecedented tasks, such as deciding whether or not to use AI for different business flows, or whether to improve or simply completely transform core strategies.
We come to bring clarity and ease to the decision-making and implementation of digital enablers by developing intelligence generation capabilities to enable companies to discover, act and operationalize digital tools and programs.
We build data management capabilities and assist with the redesign and implementation of IT/IS systems, which are the powerful drivers of a truly digitally literate organization.
Companies know that innovation has a tough prerequisite – cross-functional and cross-border cooperation.
Living this reality every day, in addition to delivering monthly and annual KPIs, still comes at a high cost in performance, morale and motivation.
With strong experience in performance management for highly innovative companies, we design and implement social practices that move individuals "from me to we", we use proven methodologies (COBRA - Cross Organization Boundary Relationship Alignment) that lead to real and authentic cooperation that , in turn, creates the true engagement that fuels innovation.
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