Increasing the profit margin in the meat production sector. A step-by-step diagnosis.
Meat production doubled between 1988 and 2018 and increased 4 times compared to 1960, with only growth prospects in the future. By 2050, meat consumption is estimated to reach between 460 and 570 million tons per year. Face
Read More
Tea, an essential drink for a healthy profit
What commercial and organizational solutions can be developed for a tea brand that is extremely well known on the market but which has been completely unprofitable for almost a decade? With how much effort can you implement them and how long would it take to do this? After how long since
Read More
Route-to-Market, an essential pillar. Evolution in the digital age
"One hand away from customer reach" - That's how one of the best CEOs of the Coca-Cola Company defined the route to market strategy 30 years ago. "Ubiquity" - this is how Ramon La Guarta redefined Pepsico's strategy a few years ago, when he took over the management
Read More
Romanians remain faithful consumers of bottled water, but diversify their options
Although they have a purchasing power 18% lower than the European average, Romanians buy more than 70% more bottled water than the average of residents of Eastern European countries. Romania is in an extremely interesting moment for the bottled water category, being in a process
Read More
Carrefour centralizes its purchases at European level. What are the implications for the local market?
French retailer Carrefour has taken the decision to consolidate its procurement for six of its most important markets and is establishing its own procurement center in Spain from where it will manage procurement for the G6 region which includes France, Spain, Italy, Belgium, Romania and Poland. In the
Read More
Antifragility in retail – category management
About category management in a reality of change. Background and trends 1. Consumer and buyer The last year meant a carousel of changes for all components of the commercial chain: consumer, buyer, retailer, brands. Can we still talk about a clear buying journey today? Or is everything ambiguous?
Read More
From food services to modern retail
Working hypotheses Well-known international brand Existing product in food services in retail (1 SKU for 1 portion of 1 million pieces sold/month) 10% profitability margin Solution 1 SKU listed Format adapted for modern retail (pack of 20 portions) 8 retailers Duration of the project
Read More
FMCG food brand turnaround
Working hypotheses A brand in difficulty, struggling in an extremely diversified category Options considered: private brand, partnership for strategic investments or exit from the market Negative profit Only 1/3 of the production capabilities are used The Solution Defining the strategy of route-to-market Extension in
Read More
Antifragility, a key word in the coming years
"Some time ago I was reading Taleb's book - Antifragile. I didn't imagine at that moment that I would get a life lesson, me and an entire planet. Taleb believes that "antifragility is beyond resilience or robustness. Resilient withstand shocks,
Read More
EN 
RO