+ 13 years of experience in marketing management in multinational organizations (L'Oréal, Beiersdorf/NIVEA)

able
• Strategic planning in business
• Customer segmentation
• Brand positioning and brand image analysis
• Market research tools for brand building – U&A research, Customization of customer monitoring panels, Product testing for launches
• Marketing Strategy – Analysis, Development, Management
• Implementation and monitoring for the Marketing Strategy

certification
• Marketing & Global Management for Growth – INSEAD/CEPED – 2003
• Marketing & Global Management for Growth – ESSCA – 2003