Experienta de + 15 ani in Business Intelligence si Trade marketing, in industria FMCG (Coca Cola HBC, Ferrero, Heineken)

Capabilitati
• Dezvoltare de categorie / Viziune de categorie
• Strategie de marketing si comunicare pentru cumparator
• Management de portofoliu
• Strategie dezvoltare PRGM (managementul cresterii veniturilor profitabile)
• Dezvoltare de strategie pentru canal/promotii
• Business Intelligence / Analiza competitiva
• Trainer (Master in NLP Coaching), Coach certificat
• Design Thinking
• Strategie digitala in timpuri disruptive
• Leadership organizational in timpuri disruptive

Certificari
• Teaching cases creation and debate facilitation – HEC – 2016
• Executive coaching – PCI ICF – 2016-2018
• NLP coaching – European Coaching Federation – 2011 – 2016
• Design Thinking – Harvard Extended School – 2016
• Digital Strategy in Disruptive Times – INSEAD – 2020
• Organizational Leadership in Disruptive Times – INSEAD – 2020